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For example, Homescape, which hosts classified ads for a consortium of newspaper companies, has a find-a-Realtor button that sends information to Reply.
FORBES: Follow the Leader
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Inside, I found an extremely courteous and interesting request for information and a stamped addressed envelope for my reply.
BBC: In search of simple phones
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But in her reply, Mrs Gandhi said releasing the information might cause a "financial and security risk".
BBC: India's Sonia Gandhi refuses tax disclosure
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If you have a source that fits what they are looking for, you simply reply to the reporter with the relevant information.
FORBES: How You Can Get Some Serious Press For Your New Business
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Junior health minister Lord Hunt of Kings Heath, in a written Parliamentary reply, said there was no centrally held information on the number of haemophiliacs who received clotting factor made from plasma donated by the donor.
BBC: Haemophiliacs face vCJD scare
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Jalhk, the Ecuadorian official, said his government asked Colombia for more information through the Organization of American States but has not received a reply.
CNN: Top FARC suspect reportedly captured in Ecuador
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You must then reply, confirming that you weren't the victim of a prank and do indeed want the information being sent.
FORBES: Spam Warfare