Facebook owns this data and information graph.
FORBES: Mark Zuckerberg Unleashes Facebook Search To The World
While it will enable users to share information across their social graph, it will also give both Google and advertisers rich intent information that will help them create better more targeted advertising campaigns.
Today, Facebook announced Graph Search, the ability for users to more easily search for information related to their social graph.
They can also send the information wirelessly to iPhone apps that graph your activity over time.
Graph Search scours your profile information so people can find you based on what school you went to, where you work, your religion or who your friends are.
The Android 4.1 update also aims to take advantage of some of the company's recent search innovations including its Knowledge Graph - an effort to offer useful information rather than links in response to queries.
While Graph Search won't show you any information that you couldn't see otherwise, it does pull all that data together in one place in a way that could have some creepy uses.
In Facebook's terms, the social graph is the name given to the collective pool of information shared between friends that are connected via the site.
Facebook announced today Graph Search, a new social search engine that crawls private information (photos, places, interests) that people share on the social network site.
The message is clear: when you get Graph Search, you need to check and double-check what information of yours is public.
Somehow I can't see anyone ever saying "I'll just Graph that" when they're searching for some vital piece of information.
Though some people, like Ryan Tate of Wired, will likely want to share more because of Graph, because it just became a much more useful vehicle for searching for information about venues, restaurants, and vacation spots.
Graph Search capitalizes on Facebook's massive bank of data about its users, or "social graph, " to seek out friends, or other users who have made their information public, using information about them.
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