The Web admin can decide to send a text message back to the sender to verify the information, send out a blast alert to large numbers of people or post the information onto a Web page with location information from Google Maps (or do all three).
Now a lot of my friends and people are using it in this new way to communicate that isn't this public blast of information on your Facebook wall or Twitter.
In the hours after abductions, much hope is placed in Amber Alerts, which police use to blast out information about the victims or suspects to the public in the hope someone sees something.
Among these free resources are a series of general information sheets on specific types of blast injury developed together with the American Trauma Society.
But there should be no confusion, the shot of Bruce at the cafe comes amid a montage of scenes showing each person close to Bruce finding out a bit of information revealing Bruce survived the nuclear blast.
The T-shirt is capable of recording bullet wounds and blast injuries and transmitting the information to military medics monitoring troops from a safe distance.
The third blast, in the northern state of Kaduna, was confirmed by emergency management officials, but no information on casualties or damage was available.