Atari SA, formerly known as Infogrames SA has been struggling financially for years.

BBC: Atari US operations file for bankruptcy protection

Hasbro has also agreed that Infogrames will have exclusive rights to develop videogames based on Hasbro licenses for a period of 15 years.

FORBES: Focus On The Forbes 500s: Hasbro Falls

You might not think so, but computer games maker Infogrames does.

BBC: Playing the politics game

"Infogrames' access to Hasbro's long list of well known properties fits perfectly with our long-term publishing strategy to become the leader in family entertainment, " Infogrames CEO and Chairman Bruno Bronnell said in a statement.

FORBES: Focus On The Forbes 500s: Hasbro Falls