As I develop marketing communication strategies for clients, I find that far too many don't do enough analysis of what builds influence in their target markets.
Our own analysis suggests that the middle class begins to influence a society when the HDI exceeds 0.70, and truly dominates that society when it exceeds 0.90.
But the audit is reportedly not going to include a cost-benefit analysis, owing to the difficulty of quantifying such aspects of EU membership as foreign affairs influence.