This columnist happens rather to like that gung-ho approach, yet also recognises that the consumer is not the nine-year-old user with infinite time on her hands, but a government bureaucrat who has to evaluate the machines relative to the other options.

ECONOMIST: Great idea. Shame about the mediocre computer

The duration of the technology wave for real-time analytics may well be infinite in this case, but likely not restricted to one company as with computing speed seems to be commoditized quickly these days.

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Rather than using a certain amount of bandwidth per customer, the technology broke up content into time-stamped packets that could, theoretically, be transmitted to an infinite number of people.

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In the case of Bioshock Infinite however, this is the first time I can recall a cosplayer actually being pulled into a wide-reaching ad campaign like this.

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