The council has set up the Infant Mortality Rate in Luton group to investigate all the causes, including links to deprivation and poverty, as well as genetic issues.

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But what's set Goodbaby apart from other infant-and-child-product manufacturers in China is an infusion of foreign funds and foreign experience.

FORBES: Companies, People, Ideas

Targets have already been set for 2015, by when all children should get at least primary education, and infant mortality should be reduced by two thirds.

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