The industry trend is to recycle wastewater from fracking jobs in increasingly sizeable amounts.
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Indeed, of more concern in the U.S. is a beverage industry trend toward fewer distributors, says Lebret.
The third big industry trend is arguably the most promising of them all.
Furthermore, HP's outlook runs counter to the broader industry trend of technology bellwethers posting weak results and reducing their earnings forecasts.
Dubbed "debauchery tourism" -- or debaucherism -- a global travel trends report released last week identified it as a major industry trend.
But while some tracks may have a touch of techstep, nothing ever branches whole-heartedly (read: obnoxiously) into dubstep, which seems to be the industry trend as of late.
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Stock ETFs are baskets of stocks that give investors a way to take advantage of an industry trend or geographic market without betting too much on one company.
In such TopCoder has found an important niche for crowdsourcing with an audience that is already well familiar with the concept the open source software development industry trend has created a mass following of freelance coders across the world.
Even RIM opted to forgo the CES press conference, choosing to hold its own event to launch its long-awaited BlackBerry 10 operating system, later this month, and joining in on a larger industry trend of breaking away from the industry's noisiest week.
As one illustration, many of the supervisory guidances issued by federal bank regulators have been motivated, at least in part, by concerns that a particular industry trend posed risks to the stability of the banking system as a whole, not just to individual institutions.
Today, the 70-year-old brand is leading the industry with its trend-right, elegant fashion designs.
This is reflective of an industry-wide trend that Microsoft has had a large part in fostering with its popular Xbox Live online game network.
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That points to the third big industry-wide trend: global integration.
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If anything, I can only hope that the Maps apology ignites an industry-wide trend where even more apologies are issued -- heaven knows I see enough kit roll through our offices that could use one.
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Also, it might help the industry counter a trend of resource nationalism in which governments want a bigger cut from mining operations, whether in the form of higher royalties or sometimes even threatening to take back mines.
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Industry observers expect the trend to only continue, as both mobile phones and Web-based telephony continue to increase in popularity.
As an Industry leader and a trend-setter, Apple was famous for innovation-if you would call it so.
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Grupo Modelo, the last major independent Mexican beer producer, has been acquired by Anheuser-Busch InBev NV, continuing a trend of industry consolidation.
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"Prospective opportunities in the municipal sector may be narrower than in the past, given changing perceptions about municipal risk among buyers, lower confidence in the financial guaranty industry broadly and a trend toward alternative forms of execution, " including uninsured bonds, Moody's said Wednesday.
Now, Dr Charters has set about trying to help growers in the Champagne region decide the future of their industry, notably the trend towards smaller, more distinctive brands that reflect a particular "terroir" -- the combination of climate and soil composition that gives a wine its character.
Granted, the music industry grouses about digitalization, but the trend was already upon them and Apple enabled the music industry to manage and benefit from digital distribution.
And it appears to be part of a larger downward trend in the industry.
So is the trend of appointing industry figures as deans coming to an end?
The car industry is bucking the downward trend in most of Europe (see article).
Luckily, the strong trend in the industry is to insist, increasingly, on these kinds of proof of concept studies.
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Industry observers believe this nesting trend could sustain demand for products -- Blu-ray players, stereos, video games, cheap computers -- that brighten the family room while easing the sting of canceling that Disney World vacation.
Travel app Orbitz, meanwhile, which offers a dedicated support tab and contact email alongside its contact form and phone number, avoided the trend of its industry to be dragged down by unhappy users with trip complications.
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Most industry experts agree that the trend towards digital music is unlikely to be reversed, but even Spotify's Gustav Soderstrom has admitted that he understands "the need to create some physical manifestation of something you really like".
"The company does not yet see any positive signs of a reversal in the downward trend in the industry... and is not currently providing guidance for the first quarter or for future periods, " it said in a statement.
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