The established industry technique of waterflooding brings more oil to the surface.

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At weekly management meetings, talk about an idea or technique from another industry and how it might apply to your business.

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As Mashable pointed out yesterday, this technique is nothing new to the music industry and even Self magazine tried it recently.

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Ebert's breezy and quotable style, as well as his deep understanding of film technique and the business side of the industry, made him an almost instant success.

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They are so confident about their work that they believe the fungus technique could lead to small-scale industry in towns across Africa, where the spores could be grown on sorghum and rice flour.

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However, given the level of regulation in the aviation industry it will be a long time before the new technique can be exploited, particularly in civil aviation, says Mr Bell.

ECONOMIST: MONITOR