On eBay, however, the goal is higher sales or what the industry calls conversion.

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And one of the major functions of the mining industry is the conversion of resources into reserves.

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Agriculture Secretary Dan Glickman and John Koskinen, chair of the President Council on Y2K Conversion, flanked by representatives from the food industry, said that grocery stores, convenience stores and major chain restaurants have completed their Y2K preparations and anticipate no problems for consumers.

CNN: U.S. officials predict no Y2K food shortages

The steady conversion of engineering into yet another knowledge-based industry forces the pace.

ECONOMIST: Revving up

But, it is possible to argue that OpenGamma may have slow conversion because the level of expertise in the financial services industry is so high, which may tempt some companies to go as long as possible without support.

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SunPower boasts the highest efficiency among all players in the solar industry and has developed a Gen 3 cell technology, which has a conversion efficiency greater than 23%.

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Conversion of natural gas to methanol, as widely practiced in the chemicals industry, could provide a cost-effective route to manufacturing an alternative, or supplement, to gasoline, while keeping CO2 emissions at roughly the same level.

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He said that the gas interconnection between Northern Ireland and the rest of the UK, the conversion of Ballylumford to gas-firing and the establishment of a natural gas industry in the greater Belfast area was providing consumers with greater choice.

BBC: Plans for new energy strategy