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While online advertising growth continues, there are significant benefits of scale in advertising platform economics, in capital costs for search index build-out, and in research and development, making this a time of industry consolidation and convergence.
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As the smaller carriers grow, there's evidence of some price convergence in the industry.
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Mr Brown is convinced that convergence in the energy industry may lead to some oil firms buying power firms outright.
ECONOMIST: Energy, the new convergence
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"It's clever meets sexy, " or, in industry parlance, "the convergence of Super Bowl big time spot meets pop culture, " he says.
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They were competing hard in a commoditized business and ignored the impact that the emerging data convergence might have on their telecommunications industry.
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"Convergence is the byword of the mobile industry, but it doesn't always work, " notes Choong.
CNN: Mobile phones project growth on a bigger screen
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For despite the convergence between games and films, the games industry is still different in a number of important respects.
ECONOMIST: Video games
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While the convergence of science and commercial interests is laudable, the erosion of industry support in the pursuit of scientific discovery for its own sake is worrisome.
ECONOMIST: A new blueprint needed
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That is leading to a convergence between different categories of devices that could have wide ramifications across the technology industry.
WSJ: Tim Cook: Apple to Bring iPhone, iPad Features to Mac With Mountain Lion
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He says HP is trying to position itself as convergence or cloud, mobility, real-time analytics, trends changing the industry like never before.
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