However, Mark Mulligan, editor of the Music Industry Blog, said Bundle was a "strong step" towards the company repositioning itself as a genuine partner to owners of content.
BBC: BitTorrent reveals Bundle file to package media content
"They are gearing up to fight new competitors, the cable-television industry, for the complete bundle of services, including telephone, television, wireless and Internet, " said independent telecom analyst Jeff Kagan.
In an industry first, ASUS will also bundle the world's most accurate 3-D motion-control technology into new high-end notebooks and premium All-in-One (AiO) PCs later this year.
ENGADGET: ASUS partners up with Leap Motion, PCs with 3D motion control to debut in 2013
Second, the smartphone industry becomes increasingly fractionalized with major players churning out devices that bundle together different product characteristics which cater to different market segments.
With the NFL having recently expanded its cable reach for the NFL Network and Red Zone to about two-thirds of the country by inking major New York providers Time Warner Cable and Cablevision last season, industry observers figure the next logical step is for the league to bundle the assets.
Second, the smartphone industry has become increasingly fractionalized, with major players churning out devices that bundle together different product characteristics, and cater to different market segments.
Its most immediate challenge is from the cable industry, which has invested heavily in its infrastructure and is now offering a bundle of digital television, broadband and voice service.
Loan modifications have been complicated by the way the banking industry has approached mortgage lending in recent years, selling their loans off to other banks that bundle and resell them as securities rather than holding all loans separately.
Here are four key segments of the health care industry poised to take advantage of new benefits under the Affordable Care Act as well as rules and regulations that will bundle payments to medical care providers, rewarding those who provide higher quality medical treatment and lower costs health services.
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