India and China have demonstrated an enormous appetite for coal, riding on a high level of industrialization and urbanization.

FORBES: Can Coal Exports Markets Make Up For Domestic Coal's Plunge?

This population growth coupled with industrialization and urbanization in developing markets like China, India and Africa will result in an increasing demand for water.

FORBES: Quenching China's Thirst For Water

However, there are numerous factors endangering its viability, such as social changes resulting from urbanization and industrialization, the influence of national and foreign cultures, and the migration of young Uygur to cities for work.

UNESCO: CULTURE