Though Google was the first to debut indoor positioning, other companies have been developing similar technology for years.
FORBES: Microsoft, Motorola, Nokia And RIM To Battle Google Over Indoor Location Market
Krulwich was also struck by the indoor positioning research conducted by wireless chipmaker Qualcomm and BlackBerry maker RIM.
FORBES: Microsoft, Motorola, Nokia And RIM To Battle Google Over Indoor Location Market
Another major player in the indoor positioning market is Google with over 10, 000 floor plans in 13 countries.
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Of the five leading companies, Krulwich sees Microsoft and Nokia as the most likely to challenge Google in indoor positioning.
FORBES: Microsoft, Motorola, Nokia And RIM To Battle Google Over Indoor Location Market
Broadcom and Qualcomm are improving the indoor positioning capabilities of their chips and improving accuracy and availability of the technology at the same time.
FORBES: Indoor Venues Are The Next Frontier For Location-Based Services
Since 2010, Qualcomm has filed at least eight patents related to indoor positioning, including work touching on Wi-Fi hotspot triangulation and motion tracking via sensors.
FORBES: Microsoft, Motorola, Nokia And RIM To Battle Google Over Indoor Location Market
Navisens attended the Launch Festival to demonstrate its indoor positioning system.
The new archive uses an indoor positioning system accessed via smartphones.
Directions to the airport used to stop at the parking garage, but indoor positioning will extend it to include wayfinding directions to your actual gate of departure.
FORBES: Indoor Venues Are The Next Frontier For Location-Based Services
Beyond its research, Microsoft holds granted patents in indoor positioning.
FORBES: Microsoft, Motorola, Nokia And RIM To Battle Google Over Indoor Location Market
Over the years, Nokia has publicized some of its indoor positioning research, such as in this 2009 video and this Nov. 2010 demonstration at its Nokia World show.
FORBES: Microsoft, Motorola, Nokia And RIM To Battle Google Over Indoor Location Market
Both companies have significant experience in indoor positioning.
FORBES: Microsoft, Motorola, Nokia And RIM To Battle Google Over Indoor Location Market
The potential of indoor positioning is not lost on tech heavyweights Apple, Broadcom, Google, Microsoft, Nokia, and Qualcomm, all of which are extending the capabilities of their platforms and products to enable indoor positioning.
FORBES: Indoor Venues Are The Next Frontier For Location-Based Services
And Apple, which has yet to include indoor maps in its Maps app, is nevertheless employing indoor positioning technology in its Apple Store app to push Genius Bar customers a check-in notification as soon as they enter the retail store.
FORBES: Indoor Venues Are The Next Frontier For Location-Based Services
By making it possible to track customers in the physical world as easily as we do on the Web, indoor positioning is poised to bring the power of web analytics into the physical world, giving us real-time insights into human behavior and habits on a massive scale.
FORBES: Indoor Venues Are The Next Frontier For Location-Based Services
The technology is now in place to enable indoor mapping and positioning with an accuracy of 1 meter or better!
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