It may be extreme to say the Gee-Bees are hurting the rest of their generation, but indie record labels, home to most of today's worthy music, do not aggressively market new sounds to boomers.
Of course, we aren't certain if these tracks are on major or indie record labels (aside from V2Music, who has already signed on), but regardless, this is certainly a move that will elicit smiles on those fed up with proprietary formats not playing nice with a wide variety of DAPs.