Essentially, GarageBand.com is a platform for indie bands to distribute and promote their music.
Indie bands will step out on the Saturday, with rock acts taking over on the Sunday.
The lineup includes Lollapalooza's well-known mix of indie bands, singer-songwriters and country, hip-hop, rock and electronic acts.
And come night time, head up the stairs beside the Comb Artspace into Neverland Bar, where local indie bands jam to a young, too-cool-for-school crowd.
The site is focusing on indie bands and music, enabling bands to get a new form of distribution in the new digital world of music distribution.
Live music from 19 indie bands will keep everyone dancing while kids can have fun at the pirate camp, going on scavenger hunts and taking in a pirate show.
Pleet, a 29-year-old designer who dresses indie bands such as the ethereal Au Revoir Simone and Dirty Projectors, knows her client: the cute, somewhat bookish, artsy young woman who lives in Brooklyn.
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In Wales, many local indie bands have found a new audience thanks to the support of Spillers Records in Cardiff, which has sold more than 400 copies of a compilation of local talent known as Twisted By Design.
He has become well-known for the quality of music during the catwalk and proudly told me that guests this season would be treated to several unreleased tracks from indie bands The Envy Corps, Long Walks on the Beach, The Rapture and Beady Eye.
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Two normally quiet streets will become a bustling community hub, featuring performances by Hong Kong indie bands, outdoor fashion shows by local emerging designers, as well as Sun Street Markets, a one day pop-up bazaar of sustainable and organic food, drink and lifestyle products from Hong Kong artisans.
But where other bands often fail to inject their own personality into the indie-rock canon, The Broken West (until recently known as The Brokedown) pulls its influences together smartly and cohesively.
They seemed to have stepped out of a Mickey Spillane novel as much as indie-rock, but on records they made after their respective bands dissolved, both men toned down both their pose and their music.
The tremendous response would have been hard to predict a few years ago with roots in punk bands, Feist was known primarily as a participant in the Canadian indie-rock collective Broken Social Scene but she possesses a naturally smoky voice that makes her instantly accessible.
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