"It can be really tricky if it's something with a background that's associated with livestock, " says Jacquelynn O'Palka, chair of the department of nutrition and dietetics at Indiana University-Purdue University Indianapolis.

WSJ: Can a Food for Cows Make Healthier Snickerdoodles?

Ryan Brewer, an assistant professor of finance at Indiana University-Purdue University Columbus, calculated the intrinsic valuations for 115 of the 120 teams in the Football Bowl Subdivision (excluding Air Force, Navy, Tulane, Tulsa and Wake Forest).

WSJ: How Much Is Your Alma Mater's College Football Team Worth?

At Purdue University in Indiana, scientists are working on a reactor-like device that uses water circulated by gravity to keep the core cool.

CNN: Today/Tomorrow - Helping nuclear plants keep their cool

Another study, from Indiana University-Purdue University Fort Wayne found that 89% of undergraduates were so connected to their smartphones that they experienced phantom phone vibrations at least once every two weeks.

FORBES: What I Learned From Swimming With My SmartPhone