Shipments of Indian coffee fell about 9% last year to 310, 021 tons, according to the coffee board.

WSJ: India's Taste for Coffee to Affect Bean Prices

How about a deal just signed with one the largest companies in India to open retail outlets and sell more Indian coffee worldwide.

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India is expected to produce around 315, 500 metric tons of coffee during the 2012-13 crop year, according to the state-run Indian Coffee Board.

WSJ: India's Taste for Coffee to Affect Bean Prices

Typical South Indian coffee, or kapi, is a made with boiled milk and plenty of sugar, and is served in stainless steel tumblers.

BBC: Coffee v tea: Is India falling for the cappuccino?

Indian coffee beans are favored by high-end roasters over beans from countries such as Vietnam because they bring a unique taste to coffee blends.

WSJ: India's Taste for Coffee to Affect Bean Prices

"The market is already suffering from a lack of Indian coffee beans, so if more is consumed domestically, high-end coffee will suffer, " says Rachel Hamburger, chief executive of Portofino Coffee Ltd.

WSJ: India's Taste for Coffee to Affect Bean Prices

The entrance of Starbucks, an American chain, into the Indian coffee market follows other international coffee brands such as Costa, Gloria Jeans, and Lavazza which has bought into Indian chain Barista.

BBC: Coffee v tea: Is India falling for the cappuccino?

From the big players like Samsung and the prime minister of Thailand to the rising stars like our cover subject, Jack Ma (an early discovery of FORBES'), Japan's 35-year-old billionaire Yusaku Maezawa and Indian coffee magnate V.

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Even before the coffee chain revolution, coffee had a strong presence in South Indian homes.

BBC: Coffee v tea: Is India falling for the cappuccino?