But more importantly, those incremental earnings would have outsized impact on the stock price.

FORBES: How iWatch Incremental Earnings Could Return Apple To The $700 Stock Price

Those customers tend to have a very specific goal and a strong idea of what they want to do with those orders, be it entering or exiting the underlying market as investors, protecting their equity investments, gaining incremental income over and above simply holding a stock or exchange-traded fund position, or seeking to gain additional leverage.

FORBES: Examining The Options Flash

We believe there are simply too many incremental revenue opportunities to risk not being long the stock before they are leaked or announced.

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In this manner, the incremental earnings that a new product category, like the iWatch, could generate would help propel the stock back to previous levels.

FORBES: How iWatch Incremental Earnings Could Return Apple To The $700 Stock Price