Fund of fund managers need to pick not just better-than-average funds to produce incremental return, but among the best, concludes Bernstein.

FORBES: Pensions Perilously Binging Upon Hedge Funds, Funds of Funds and Funds of Funds of Funds (March 20, 2007)

Its only return is incremental spending from Dion's fans.

FORBES: Decline and Fall

In other words, they can tell you the return on each incremental dollar they spend in marketing vehicle A vs.

FORBES: Demonstrating the Value of Marketing

Drill rig operators' rates of return on their incremental capital spending is 15% or better--something they haven't experienced in 30 years.

FORBES: Magazine Article

If a firm can deploy the incremental dollar of cash flow at a rate of return greater than its cost of capital, it should pursue acquisitions or internal capital projects, as these methods will be the fastest way to build shareholder value.

FORBES: Magazine Article

Mr Schultz, who earlier this year returned to the helm of the company he built into a global giant, deserves credit for trying to return Starbucks to its old approach to innovation, which was all about incremental product variation around a central platform.

ECONOMIST: Innovative things to do with a banana

In effect, the incremental premium has given you a savings account on the side, one with lotterylike features and an uncertain return.

FORBES: Making Life Complicated