The healthy top-line growth was attributable to incremental contributions from new products and services and accretive acquisitions, as the industry witnessed renewed optimism through inflow of new capital.

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The company witnessed a decline in soda consumption in developed economies and a decline in the bottom line as the company incurs incremental costs due to restructuring and productivity improvement plans.

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As incremental business rolls in, more flows directly to the bottom line.

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But in the Southwest, where the frost line is only about 18 inches below ground, the added incremental cost of digging out a basement would be far steeper, said the Texan.

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That is, incremental revenue dollars have less expense dollars offset against them, so more money falls to the bottom line.

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