But after decades of small, incremental innovations, the stage is set for some rapid and dramatic improvements in the next few years.

ECONOMIST: Case history

For this pattern to emerge, the Robber Baron era of our current technology cycle has to have matured and plateaued, and big companies must be in the market for incremental innovations that enhance their main offerings.

FORBES: Entrepreneurs are the New Labor: Part II

Most of the potential innovations mentioned seemed rather incremental.

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Incremental changes are referred to as innovations.

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That means rewarding them for shifting up a gear from making incremental improvements to their existing products, to coming up with radical innovations that rewrite the market rules.

ECONOMIST: INNOVATION