But since Apple already dominates smart-phone sales through existing partners, "sooner rather than later, Apple is going to have to look to find incremental distribution, " said Bernstein analyst Toni Sacconaghi.

WSJ: Two New iPhones Coming; One May Be Aimed at Verizon

Such incremental pickup hasn't gotten the Outdoor Channel near the distribution of its closest rival, Comcast's Outdoor Life Network, which is available in 41 million homes.

FORBES: Call Of The Wild

It also includes what's generated for its conference (the distribution of tournament revenue) and the community around the university (estimated incremental spending by visitors to the county that's attributable to the program).

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