ITAGroup is generating significant revenues and does so by helping its customers boost their revenues by increasing the satisfaction of their employee and customers.

FORBES: ITAGroup Motivates Employees To Sell To Their Social Network

Google hitting all the marks on enterprise with their 99.9% uptime messaging plus their customer satisfaction ratings are increasing.

FORBES: Connect

An increasing number of companies are now capturing the net promoter score of their customers as an indication of satisfaction and likelihood to recommend.

FORBES: Seven Signs of a Customer-Focused CEO

The insight that these tools provide can help a CMO accurately predict which product an e-com shopper will buy based on their past page views, quantify the financial value of an online tool, or quantify the value of increasing customer satisfaction by a point.

FORBES: CMO Challenge: Getting Value Out Of Data