Advertisers are starting to make more ads for YouTube specifically, he said, increasing the likelihood that viewers will watch the whole pitch.

FORBES: YouTube: Encode Taste

Leeds' struggles on the pitch have led to frustration among an expectant fanbase who are never shy in voicing their frustration, increasing the burden on the players at a time of the season when pressure is already high.

BBC: Has beating Manchester United undermined Leeds' season?

Those who pitch for manufacturing on the ground that it is better at boosting exports often ignore the fact that an increasing number of services are traded, and that rich countries tend to export more of them than they import.

ECONOMIST: Economics focus