The insight that these tools provide can help a CMO accurately predict which product an e-com shopper will buy based on their past page views, quantify the financial value of an online tool, or quantify the value of increasing customer satisfaction by a point.

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Google hitting all the marks on enterprise with their 99.9% uptime messaging plus their customer satisfaction ratings are increasing.

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Of the stable (or likely increasing?) market share in the U.S. Apple continues to have among the highest customer satisfaction in the industry.

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