It also means a huge increase in exposure, and a business that is now seeking success in two industries instead of one.
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That was the case in 2008 when growth slowed (not stopped), but today, Rackspace is benefitting from both the increase in exposure to the Enterprise market and the emergence of startups in the economic downturn.
Over the past few years investment policies have seen a general increase in international exposure.
The researchers said uncertainty remained about suggestions repeated ultrasound exposure was linked to an increase in the number of left-handed babies born, but said the connection could be "nothing more than chance".
Putting 20% of your money market holdings in such a portfolio would increase your market exposure by 4.6% and increase your yield from .01% to 2.87% giving you a fighting chance to at least keep up with inflation.
Following its ten percentage-point increase in the third quarter, the Swiss firm increased its exposure to American equities once again in the fourth quarter.
Mr Bergman fears the emergence of a new criminality, such as illegal trade in membership passes or street dealing, which could increase exposure to hard drugs.
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Within the experimental tradition researchers argue that exposure to violent action games can lead to an increase in aggression .
Part of this was due to the increase in the number of franchises (7), though MLS executives credited the expansion to the exposure Becks brought to their league.
There could be a provision that the mix of equities and fixed-income securities in each account would change over time: As one got older, the portion of funds invested in fixed-income instruments, such as bonds, would increase, thereby reducing stock market exposure.
And the biggest chunk of that 2tn euros would in effect be lending by German taxpayers, which would be highly controversial in Germany, where there appears considerable popular resistance to the idea that they should increase their exposure to the rest of the eurozone.
Another possible explanation from some experts for the increase in allergies: As westernized countries have become more hygienic, children don't have the same exposure to germs, which affects the development of the immune system.
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In the week following the initial Exposure documentary, centres were reporting being overwhelmed by callers and an increase over several days of 80%.
Just as in the mortgage market, the finance houses are looking to limit their exposure to bad debt and to increase margins.
There are also factors that increase the risk of autism, Halliday says, including infections early in pregnancy, premature birth, and pesticide and chemical exposure.
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Well in part that is down to the patience of the European Central Bank - or rather its appetite to increase its exposure to Spain's banks.
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