Our experiment found that both the Romney and Obama ads increase enthusiasm among likely Romney voters, but not Obama voters.

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For example, a big exit for Castlight, say, would not only increase enthusiasm for the sector, but would highlight the value of deep healthcare experience in identifying and nurturing promising investments.

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Add the possibility of a tax increase to the mix, and enthusiasm among both independents and Republicans drops further.

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The tech company reported a drop in quarterly net profit but a 5% increase in revenue, which was met with enthusiasm by investors.

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The mayor's enthusiasm for development (he wants a big increase in housebuilding, and a new generation of skyscrapers) alarms many, and he is thought indifferent to the suburbs.

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Still, the enthusiasm surrounding crowd-funding at this point seems to increase alongside the money raised, and with more and more multimillion dollar projects funding on Kickstarter, the stakes keep going up.

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Although the conglomerate discount is not usually as extreme as that, its sharp increase in the past year is one of the main reasons companies are regaining their enthusiasm for spin-offs, says Carsten Stendevad of Citigroup.

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Meeting with Indra Nooyi, the Chairman and Chief Executive Officer of PepsiCo in Yangon on 9 August, the Director-General expressed her enthusiasm for the partnership, underlining the importance of collaboration between the public and private sector to increase prosperity and promote sustainable growth.

UNESCO: MEDIA SERVICES