Google's popular search engine is always trying to incorporate more data, accept more search queries and use more complicated algorithms to produce better results, he said.

FORBES

Starting this month, Toshiba UK will include a standard desktop tile linking to the National Rail Enquiries journey planner on all its Windows 8 devices, and the next step for Darwin is to incorporate GPS data as it becomes more available.

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Sure, go ahead and create rules for first-time visitors, but you can and should also devise more complicated formulas that incorporate insights and data from previous visits and apply them to future visits.

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More flexibility in managing data traffic could also prompt wireless service providers to incorporate their own CDN-like technologies, thereby providing new competition for Akamai.

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What's more, the algorithms can be tweaked separately by hardware manufacturers for any desired result, and can incorporate data from ambient light sensors to increase projector efficiency.

ENGADGET