There are huge improvements that can be made and that are being made in the management of those IT investments, including, for example, a simple measure -- the It dashboard, where you can go online, click on individual IT projects, see whether they're behind schedule or not.

WHITEHOUSE: Detailing the FY2011 Budget

For example, real simple syndication (RSS), a blog, email marketing, including an email newsletter (ezine), a text (SMS), and Twitter are channel tools, through which businesses serve their customer communities.

FORBES: Social Media Builds Customer Communities