The new breed of spear-phishing emails appear to be sent by a close friend or family member, address the victim by name in the subjectline or body of the message, and includea link to a website controlled by spammers.
Please include the title of theme in the subjectline of your message and remember to add your name and a caption: who, what, where and when should be enough, though the more details you give, the better your chance of being selected.