That the computer won is remarkable--but at the same time almost incidental.

FORBES: Magazine Article

Since the day Shakespeare died, people have been adapting his work to their own time by writing incidental music for the plays.

NPR: Barenaked Ladies Meet Shakespeare

The Bill, which has been on air for 25 years, is being comprehensively overhauled, including an end to its well-known theme tune and the use of incidental music for the first time.

BBC: Schedule shake-up affects Corrie

Bonds forged through adversity are often the strongest and Mowbray's time on the pitch is almost incidental to his five-year spell at Celtic Park.

BBC: Mowbray the natural leader