Rather than focus on a sale or percent off incentive, our marketing will showcase our new fall fashions and our compelling assortment of home furnishings and kitchen appliances.

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Ben Sprecher of the BrainTrust is founder and VP, marketing for Incentive Targeting, a company involved in tying daily deals to loyalty card programs.

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Thus, there is an incentive for advertisers to increasingly shift their marketing spend to social networking websites, which could hamper ad pricing for media companies.

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The Petitioners asked the Court to review whether federal antitrust laws prohibit the settlement of patent litigation between a branded drug maker and a generic drug company which include a financial incentive for the generic company to hold off marketing its product for a time period.

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"It's definitely a problem, but when brokerages are banned from using research for marketing, there isn't much incentive for them to cover smaller firms, " says Louis Thompson, chief executive of the National Investor Relations Institute.

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There was little incentive for them to work closely with other Schneider divisions on marketing or to develop new products designed to capitalize on the trend toward centrally controlled and monitored networks.

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Also, the company is embarking on a new marketing strategy that shies away from cash-back and employee-discount incentive programs and instead puts lower price tags on the vehicles to begin with.

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