The obvious answer is that we were rewarding past performance not incenting future performance.

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Another way Intel is incenting PC category growth is by investing in new PC interaction models.

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Incenting education, to improve the skills necessary to be productive in this economy, is fairly obvious.

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Pret believes incenting these behaviors improves the health of the organization which leads to more sustainable performance.

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Share your examples of incenting the wrong behavior with a comment here.

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