With that idea inmind, I recommend two books about the essential role of price in capitalism: Lessons from a Road Warrior: How I fell off a horse, earned 15 million air miles, got sand in my shoes and learned how to invest by John Rutledge and The Price of Everything: A Parable of Possibility and Prosperity by Russell Roberts.
For a company most famous for its wheeled products, Honda certainly seems quite focused on things to help people get about on their own two feet, introducing another new prototype machine with just that inmind.