In the end, the true color of success can very well be a mark of familiarity or individuality.

FORBES: Why Picking The Right Color Can Make Or Break A Brand

Stunning customized HD display with in-plane switching, Advanced True Wide polarizing filter and customized laminated touch sensor for 25% less glare with rich color and deep contrast from any viewing angle.

ENGADGET: Kindle Paperwhite and two Fires up for pre-order in Japan, Kindle Store opens there tomorrow