Sir Jonathan's last dramatic production was Hamlet at the Tobacco Factory in Bristol in 2008.

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Zimbabwe's production of tobacco, once the second-biggest in the world, has slumped from 237m kilograms in 2000 to 70m last year.

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In many ways modern advertising has come a long way since tobacco companies first introduced modern techniques in the 1920s to create mass demand to match the new mass production methods.

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But that was long before Hanes began moving much of its production offshore, and before the Tobacco Master Settlement Agreement (under which the tobacco companies agreed in 1998 to pay hundreds of billions of dollars in damages for harming people's health), the leveraged buy-out of RJR by a private-equity firm, the elimination of federal farm price support for tobacco and decades of anti-smoking advertising.

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