In fact, in a way they matter more in this model than in the traditional profit-above-all model.

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Physical brick and mortar branches, once a staple in the traditional banking model, are now losing value in this era of hi-tech banking products.

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Naturally, subscribing to this theory puts a decision maker in the crosshairs of the traditional scouting model, one that relies on seeing and physically and mentally testing the player, with results in a scouting report to compare with hundreds of others.

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The traditional fault-segmentation model used in seismology does not allow for this.

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For corporate America, this could easily become a model of social investment, eclipsing traditional corporate philanthropy in favor of a muscular social investment that is built on a complex and financially beneficial network of relationships between government, nonprofit organizations and corporations.

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This is horribly threatening for all of the incumbent players in the four party model: traditional acquirers, issuer and the networks.

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It does give Nymex, which is planning on an initial public offering later this year, a critical boost in electronic trading to complement its traditional open-outcry floor-trading model.

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Innovation through less planning and more doing outmatched traditional business-model schools of thought, and this mode has become a best practice strategy in Silicon Valley and innovation hubs around the world.

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