Next Saturday the flame visits the Suffolk Spartans Powerlifting Club at East Bergholt Sports Centre, the East Anglian Sailing Trust at Levington Marina and the Water Lane Sports Centre in Lowestoft.

BBC: Amy Nettleton

The latest high-profile sports star in hot water is boxer Floyd Mayweather who faces eight criminal charges after an altercation with the mother of three of his children.

FORBES: Rich Athletes Behaving Badly

There are the usual water sports on its ocean side, of course, and snorkeling in the lagoons.

FORBES: Magazine Article

But lately the sports world is awash in supposed water cooler topics.

WSJ: Jason Gay: Water Cooler Topics Are Overflowing

Most of those rescued were on pleasure craft and a growth in water sports is one reason for the rise in emergencies.

BBC: NEWS | UK | Lifeboat crews have busiest year

The Sports Illustrated Swimsuit Issue has made a name for itself in sports, fashion, publishing, pop culture and water cooler conversations around the globe.

FORBES: Kate Upton on the Cover of Sports Illustrated Swimsuit Issue for Second Consecutive Year

The council said it also wanted to develop sporting action plans for sport across the city, focusing on young people, as well as promoting Olympic water sports in schools.

BBC: 2026 Commonwealth Games: Cardiff council to pursue bid

"Pepsi has the leading market share in the U.S. in sports drinks, ready-to-drink coffee, bottled water, juice drinks, ready-to-drink teas and the number two position in carbonated soft drinks, " notes Stack.

FORBES: PepsiCo: A Growth Stock At A Value Price

Coca-Cola, which sells sodas, bottled water, sports drinks as well as juices, described its investments in Myanmar as "significant" over the next three to five years.

CNN: Coca-Cola sets sight on Myanmar