Businesses know how important this is, and rely on their brand strategy to convey meaning and impact in the shortest time possible, driven to do this by an Internet society short on time and shorter of attention.

FORBES: How To Brand Yourself On A Small Budget

"We are obviously anxious to be open for trading in both locations in the shortest possible time-frame, but we respect the planning process and this will guide our timing, " she said.

BBC: NEWS | UK | Northern Ireland | Ikea to bring 400 jobs to Belfast

Countries were also requested to review their policies relating to the professional teachers in the shortest possible time and not later than the end of 2013.

UNESCO: Education

Our plans for nitrogen dioxide set out all the important work being done to meet EU standards in the shortest possible time.

BBC: Court reserves UK air quality ruling

The opposite of fast daytime services, night trains chug at a relaxed pace, aiming to deliver passengers refreshed and ready for the day rather than getting from A to B in the shortest possible time.

BBC: Europe's eight best night trains

Energy and Mining Minister Youcef Yousfi, who a day earlier insisted Algeria can keep its gas facilities secure without foreign forces' help, said he believes the targeted gas facility will be back running "in the shortest possible time" and that foreign workers will soon return.

CNN: STORY HIGHLIGHTS

For the past four years, Otepaa has played host to the sauna marathon, where hundreds of competitors sweat to visit as many of the outposts as possible in the shortest time.

WSJ: In Estonia, a 'Scavenger Hunt' for People Who Love Saunas