Unlike earlier non-social ad units, they appear right in the Newsfeed, not along the right margin, making them a viable format for the all-important mobile environment.

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The beauty of oversized format bottles is that they are fun and festive in their own right, the kind of thing you are only opening for company or celebrations, and the wine itself hardly matters, with the exception of some mass-produced warehouse store or budget wines that are occasionally sold in magnums.

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If you need to change these colors later, make sure you're in Page Layout view, right-click the text, and select Format WordArt from the menu.

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In the early days this meant assigning a programmer to code each item into the right format.

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