It also makes it harder for users to engage in legally-protected fair use, such as quoting his post for criticism as I did in the previous paragraph.

FORBES: A Brilliant Parody of DRM

Over time, these award programs built the authority and stature of these clients, and did for their prospects and clients exactly what I described in the previous paragraph.

FORBES: The Hidden Advantage of Awards

If you write a big check to any of the vendors mentioned in the previous paragraph, you will probably get some help, but only if you surround that investment with a long term plan for changing culture and building capacity.

FORBES: Curing the Big Data Storage Fetish