While all the sites appear the same whether in full or mobile format, the native apps running on them are dramatically different.

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Even the relevant files were not in their native format so that they could be searched.

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Others have weighed in with their interpretation, calling native advertising a refresh of advertorials, a format created back in the mid-1940s.

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Once this signal is accepted in the receiver, it can then be decoded into its native format including Dolby Digital Plus, Dolby TrueHD and DTS HD Master Audio.

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