Soutter bought the Yellow Tail name, label and in-store marketing program off the shelf from the Adelaide design house Just Add Wine just after arriving from performing a post-mortem on Carramar in New York with W.J.

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In the 1980s, after studying fashion design in England, she founded Supreme Stitches, a Nigerian fashion label that catered to upscale clientele.

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With the easy availability of front end phone chips, third party design firms, and white label phone manufactures in Asia, for Amazon to come up with a smart phone with its roots in Kindle Fire is not that difficult.

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