With Prime, Kindle owners can read for free - choose from over 180, 000 books in the Kindle Owners' Lending Library, including all 7 Harry Potter books in 5 languages and over 100 current and former New York Times bestsellers, to borrow for free - as frequently as a book a month, with no waiting and no due dates.

ENGADGET: Amazon announces $119 Kindle Paperwhite with illuminated, capacitive touch display

If current growth rates continue, it says, the number of Internet users accessing the Internet in languages other than English (predominantly, in Chinese) will overtake English language users by 2015.

UNESCO: EDUCATION FIRST