The serendipitous discovery of goods while casually flipping through an advertising circular in the newspaper or an array of products on a tablet, that results in a trip to the local store, and concludes with cashing in on an in-store promotion using a mobile phone, can create a shopping experience that is unmatched.

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Creme debate will continue with an in-store promotion that encourages consumers to vote.

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He talked about the strategy behind the advertising as well as details around a new in-store promotion this year that brings together Pepsi, Doritos and Bud Light.

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Emphasize fashion messages in the advertising and promotion of the in-store boutiques.

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The promotion will be brought to life at retail with in-store POS, social media integration, grass roots activation, radio, and interactive TV on PlayStation 3 and Xbox 360.

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The promotion is yet another reminder of the massive success of Apple's App Store, which opened in 2008, added to the appeal of the iPhone and spawned many bad "there's an app for that" headlines.

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