"With these millions of dollars in new print advertising and billboards and in-store materials and radio ads, we will stop retailers from peddling poison, and protect the health of our children and help those retailers who are wanting to be a part of this and to do a good job, " Gore said.
Emphasize fashion messages in the advertising and promotion of the in-store boutiques.
And JC Penney has retooled its entire brand, including advertising and in-store offering, to reflect a stronger emphasis on customer experience.
Another is to move spending from general advertising to in-store promotions.
Apple also provides developers great ways to monetize apps including in-app purchase, subscriptions and advertising, and helps market and support developer efforts in the App Store and beyond.
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The most iconic figure in tobacco advertising was, of course, the cigar-store Indian.
Given the earlier advertising and store openings, and the massive shifts in technological outreach, maybe we need a new name for this shopping period.
He talked about the strategy behind the advertising as well as details around a new in-store promotion this year that brings together Pepsi, Doritos and Bud Light.
Unlike most fragrance companies, there are no blockbuster advertising campaigns, no department store spritzings and, even in Malle's four stand-alone shops, no overt bazaar-like displays of the scents.
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The store was advertising the iPhone 5 - not yet officially on sale in China - and had a dummy model with the kind of fake screen you see on cheaper phones in UK stores.
By adding Kellogg brands to Keebler's cookie trucks, Kellogg was able to improve its in-store merchandising and launch new products like Special K bars economically, with less advertising.
PlaceIQ recently announced a partnership with Starcom MediaVest Group (SMG) to launch the Place Visit Rate, a way to monitor the ratio of people who view mobile advertising for a physical retailers and are later observed in a bricks and mortar store.
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We'd also imagine regulators will take a close look at Apple's App Store policies in general, but from a distance looks like the focus is on mobile advertising: both Apple and Google have made aggressive moves into the space in recent months, and both have come under regulatory scrutiny.
In one incident last November, Tamerlan confronted a shopkeeper at a Middle Eastern grocery store in Cambridge, near a mosque where he sometimes prayed, after seeing a sign there advertising Thanksgiving turkeys.
"Google Wallet allows us to harness the power of mobile technology to enhance our in-store shopping experience and helps bridge the gap between our online and in-store consumer interactions, " said Martine Reardon, executive vice-president of marketing and advertising, Macy's.
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The site now carries 3, 000 items, with plans to expand to 25, 000 products. (The real store carries more than 100, 000 products.) Prices are the same in-store and online - with razor-thin margins - but Ahmad reckons the website is advertising as much as a revenue source.
If they agree to sell your product, this advertising should help your product sell more quickly and, in turn, it will make the store more inclined to sell more of your product down the line.
Take, for example, a 2012 study from the Interactive Advertising Bureau, in which 76% of consumers said they used their mobile phones in-store to help make a purchase decision, and more than half (53%) abandoned an in-store purchase because of information they found, such as lower prices or a negative review.
He and others predict that new advertising models could emerge, such as charging a marketer only when an ad drives an in-store purchase, something retailers have been experimenting with and lusting after for a long time.
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