The other Dark Social though is the fallibility of sentiment analysis and the question we have to ask is whether the 20% rule is at all appropriate now that people communicate in small bits of text rather than in blogs.

FORBES: Dark Social 2: How A Big Assumption of Social Media Is Just Plain Wrong

Kytabu is a textbook subscription application that allows students to lease pre-installed curriculum textbooks in bits as small as one page or a chapter on an hourly, monthly or yearly basis beginning at a tiny fraction of one U.S. cent.

FORBES: Social Entrepreneur Says "We Don't Need Facebook for Dogs"

Mr. MOTHERSBAUGH: Well, in the sense that we were actively touring and putting out albums for about a decade and then kind of got sidetracked into other activities, and then about seven, eight, nine years ago started touring again, like, in small little, you know, bits and batches here and there.

NPR: The '80s Strike Back: Devo's Mark Mothersbaugh

There was pessimism about prospects for getting anything back, except by buying it in bits and pieces on the black market, but a small team of curators arrived in Baghdad six months after the ceasefire.

FORBES: Connoisseur's Guide

This ability to perform small tasks during bits of downtime is a major selling point in the concept of a mobile workforce.

FORBES: Why Investing In A More Mobile Workforce Makes Sense

This technology will enable a terabit (Tb) of data storage in a small package using just 8 semiconductor die (this is 128 GB since there are 8 bits per byte). 128 GB capacity may be a common capacity node for the next generation of flash memory based products.

FORBES: New Flash Memory Devices Will Lead to 128 GB Consumer Products and More Flash in Computer Systems