What that means in simple English is getting unions, suppliers and dealers to work more closely together to respond to demand shifts.

FORBES: Bucking the downtrend

He lobbied for the company, which spends 5% of sales on ads and marketing, to replace print ads that had simple shots of bikes and ad chatter in "weird Euro English" with more eye-catching pictures of Saunier Duval, the Spanish pro cycling team Scott Sports cosponsors.

FORBES: Spinning Wheels

Trying to understand why there should be this difference between the English-speaking samples in the report and everyone else is not simple.

BBC: Across the sceptical divide: Language and lobbying

In India, Gandhi supported a boycott and bonfires of imported cloth, averring that each Indian should manufacture his own on a simple spinning wheel instead of buying cloth made much more cheaply and efficiently in English factories.

FORBES: What Were Gandhi's Views On Capitalism?