The writer works in service of story and idea and always in service of the reader.
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And on a personal note, as a Christian, I like the idea of service embedded in the idea of customer capitalism.
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"You're looking at the clothes in the service of another idea, " Kinmonth explains.
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When people do talk that way, it's often in service of marketing an idea that their company has "thought leadership, " which stands for a better understanding of the world.
In public-service reform, for example, the main idea is to increase the introduction of market forces in order that those who commission services may choose from a mix of competing state, private and third-sector providers.
Valdes had always wanted to open a quick-service restaurant, an idea that stuck in Bayless' craw.
Particularly with Microsoft (nasdaq: MSFT - news - people ) involved: The Redmond, Wash. monopolist made a big early move to try to impose a standard for digital ID, offering a crude version of its Passport service in 1999. (Novell had the digital identity idea even earlier but couldn't find customers).
With only 1% of our country currently serving in the Military, most employers today have little idea who our Service members are or what skills they bring to the private sector.
With the cloud, the time from an idea to a new product or service can be measured in months, not years.
What can you do, spending as little money as humanly possible, to gather a persuasive body of evidence that the customers will really buy your product or service at a good enough price, in enough volume to make your idea worth executing?
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Concierge medicine has been a service consumed by the wealthy, but as it has been growing in popularity, the idea is increasingly gaining traction among those who are not as flushed with cash.
In your firm, when you come up with an idea for a new product line or service, or some other project that you think has great potential and want your company to invest in, what does management want to see?
Here in the United States of America it was the year that a candidate for president first proposed an idea for young people in our own country to devote a year or two abroad in service to the world.
The idea of a single force was outlined in a government consultation on the future of the police service.
The idea is that companies should treat their employees well who will, in turn, give customers great service.
With that in mind, the video rental company thought it would be a good idea to look at the quality of the ISPs (Internet Service Providers) consumers are using in America.
In fact, one federal law, the Hatch Act, explicitly prohibits civil service workers from making such donations, the idea being to shield them from the politics of patronage.
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And if you are in business, you can think all you want about a new product or service, but until you act on the idea there is nothing tangible to show for all that thought.
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